Аукцион Bidspirit | German WWII Cigarette Card Set


German WWII Cigarette Card Set Depicting Luftwaffe Aircraft and Military Scenes - A set of color-printed collector cards illustrating German military aviation subjects, including Bf 109 fighters, seaplanes, a Ju 52 with paratrooper, an anti-aircraft gun crew, and aircrew at machine gun stations. The reverse sides carry printed text with the heading ”Der Altmieter, ” along with pricing and receipt-style entries and handwritten signatures, indicating these cards were issued with accompanying redemption or collection slips. The cards were originally distributed as premiums with cigarette packets, a common promotional format in Germany during the 1930s and early 1940s used to encourage brand loyalty while educating the public on military hardware and campaigns. Cigarette card albums were among the most widely circulated propaganda and educational media in Nazi Germany, with tobacco manufacturers such as Sturm, Eckstein, and Reemtsma sponsoring elaborate series on military, historical, and colonial themes to build brand loyalty while normalising rearmament and Luftwaffe expansion to the public. Cards depicting aircraft like the Bf 109 and Ju 52, alongside flak crews and paratroopers, reflect the regime's promotion of aviation prowess following the official unveiling of the Luftwaffe in 1935, in violation of the Treaty of Versailles. Collectors filled printed albums by purchasing cigarette packets, and such sets served a dual purpose of consumer marketing and informal military familiarisation for the civilian population.