Bidspirit auction | 1919 Runkel's Cocoa Chocolate Float

1919 Runkel's Cocoa Chocolate Float Ad - This is an original vintage magazine advertisement for Runkel Brothers, Inc., specifically promoting Runkel's Cocoa. The advertisement was originally published in the July 1919 issue of The Ladies' Home Journal, as indicated by the printed text in the upper left margin. The promotional piece features a ”Chocolate Float” recipe, described as ”A Runkel Iced Drink.” An artist's signature is visible in the lower right corner of the illustration, though it is not fully legible. The outer frame measures approximately 18.5 inches high by 12.25 inches wide. The advertisement itself is in good vintage condition with vibrant color and no evidence of major foxing, tears, or fading when viewed from the front. There is minor discoloration and light staining visible on the bottom corners of the blue matting. The black frame shows light edge wear. The reverse side reveals a significant horizontal water stain along the bottom edge of the brown paper backing, which has also affected the bottom of the black frame. While the moisture damage does not appear to have reached the advertisement from the front, potential bidders should note that the interior of the framing may have been affected.