Bidspirit auction | Vintage 1950s Jockey Underwear Display

Vintage 1950s Jockey Underwear Display Statue - Vintage 1950s Jockey Underwear Display Statue, countertop display to promote the ”Jockey” line of apparel and underwear, depicts a classic horse reacing rider in full racing silks and cap, posing with a hand on its hip, they debuted their new briefs on January, 1935 in a window display at the Marshall Field's store in Chicago on the day of a massive, freezing blizzard, they panicked thinking no one would buy their skimpy, legless underwear during a snowstorm, instead, the window display was so shocking that the store completely sold out of all 600 pairs by noon, metal figure with a gold-painted finish, red logo shows substantial paint loss, flaking and scraping, scratches and scuffs on base, some chips and dings, fair to good condition, electrical cord in tact and lamp lights up, see photos, 14” x 6” Own a piece of marketing history that literally invented the modern tightie-whities!