Bidspirit auction | Large 1960s 7-UP The UnCola

Large 1960s 7-UP The UnCola 71” SST Peter Max Sign - Due to the size/weight/fragility of this item, it will require a pick up or customer-arranged 3rd-party shipping. We will connect you with reputable transport companies after the auction. Impressive 1960s large 71” tall ”7-Up the Uncola” single sided tin advertising sign. Very good overall condition with vivid bright color. Some cosmetic imperfections including minor dings, a small crease near neck, crinkle near top edge, discoloration, scuffs & scratches. Features artwork inspired by the German American Artist Peter Max. The UnCola campaign was a last-ditch effort to save Seven-Up in the late 1960s. They were on the verge of bankruptcy, so the company had no choice but to do something totally different. Marked, ”7-Up and Seven-Up are Trademarks Identifying only the Products of the Seven-Up Company Stout Sign Company” lower edge. Perfect addition to your collection, please use photos to judge condition and bid accordingly.