Bidspirit auction | Maurice Lourdey Advertising Lithograph Poster

Maurice Lourdey Advertising Lithograph Poster for Tridon Tires, France, early 20th century - Maurice Lourdey Advertising Lithograph for Tridon Tires, France, early 20th century A large early twentieth-century French advertising lithograph by Maurice Lourdey (1860–1934), produced for Tridon tires. The lively composition depicts a flirtatious encounter between a young woman and an older gentleman, the scene humorously framed around the stability and reliability of Tridon tires. The poster is notable for its scale, measuring nearly 71 inches high overall in its frame. An example of this lithograph, in slightly larger dimensions, is held in the collection of the Musée Carnavalet, Paris, accession no. AFF1563. The present example retains an applied retailer’s address label at the lower right, likely contemporary to the poster. Presented behind plexiglass in a modern frame. Frame: 70 7/8 in. H x 51 5/8 in. W