Bidspirit auction | Vintage 1940s Post's Grape-Nuts and

Vintage 1940s Post's Grape-Nuts and Post-Tens Magazine Advertisement - This is a vintage full-page magazine advertisement for Post's Grape-Nuts cereal and Post-Tens individual cereal packages, dating to the late 1940s. The colorful illustration by Leon Gregori depicts a mid-century family enjoying breakfast. The scene features a father in a purple suit, a mother, and two children; the young girl is shown with a ball while the boy is dressed in a cowboy outfit holding toy revolvers. A secondary illustration in the upper left corner, titled They Had Me Over a Barrel!, shows a woman draped over a wooden barrel. The advertisement promotes the Basic Energy Breakfast (B.E.B.) concept. The text highlights Post's Grape-Nuts as the heart of the B.E.B. and showcases the Post-Tens variety pack, which includes individual boxes of Post's Toasties, Corn Flakes, Rice Toasties, Grape-Nuts Flakes, Raisin Bran, 40% Bran Flakes, and Nabisco Shredded Wheat. The printed signature Gregori appears in the lower right of the barrel illustration. The bottom right corner features a printed box for Post's Grape-Nuts and the text Products of General Foods. The paper is currently housed in a clear plastic protective sleeve with a white cardboard backing. A white adhesive label on the plastic sleeve reads ANB VINTAGE 1930'S 1940'S 1950'S ADVERTISEMENT 303 ANNAIS $ 9.95 LA. Height: 14 3/4 inches.