Bidspirit auction | Evinrude & Elto Outboard Motors

Evinrude & Elto Outboard Motors Tin - Measurements: 35 1/2 inches by 71 1/2 inches. This large format advertising sign features two prominent brands in marine history, Evinrude and Elto. The piece is constructed from a painted tin panel set into a black-finished wooden frame with internal vertical bracing. The graphic design consists of a deep blue background with yellow and white text. A central illustration depicts two men fishing from a rowboat powered by an outboard motor, silhouetted against a large yellow sun with stylized white and yellow waves in the foreground. The upper portion of the sign displays the brand names: EVINRUDE in yellow block serif letters, a smaller yellow script and, and Elto in a large yellow cursive script. The center features the words OUTBOARD MOTORS in white sans-serif block letters. The bottom of the sign includes the italicized yellow slogan FROM THE LIGHTEST ? TO THE SWIFTEST. A heavily weathered rectangular paper label is affixed to the reverse side on the right-hand panel. Visible characters include MCA, T, MA, ON, LAND, and CO. A modern adhesive identification label on the frame describes the item as NOS (New Old Stock) and attributes the reverse label to MCA.