Bidspirit auction | Royal Crown Cola Metal Thermometer

Royal Crown Cola Metal Thermometer 1954 - A mid-century American advertising wall thermometer for Royal Crown Cola. The sign is constructed of embossed sheet metal with a red field and features a large yellow arrow pointing upward in the center. The top of the sign displays the words DRINK ROYAL CROWN COLA in white and yellow lettering, followed by a registered trademark symbol. The thermometer scale is printed on the yellow arrow, ranging from -50 to 110 degrees Fahrenheit on the left and -40 to 120 degrees Fahrenheit on the right. The slogan BEST BY TASTE-TEST is printed at the bottom in yellow. The thermometer consists of a glass tube containing a red spirit liquid, secured to the face with two metal brackets and four screws. On the lower front right edge, yellow printed text reads DONASCO 11-54. The lower front left edge features the printed number 512. The reverse side of the sign is unfinished metal with a central vertical wooden support beam attached for mounting.