Bidspirit auction | South Bend Watches Tin Adv.

South Bend Watches Tin Adv. Sign - Dimensions: 27 1/2 inches x 9 3/4 inches. This antique embossed tin lithograph advertising sign features the promotional imagery for South Bend Watches. The rectangular sign is divided into two primary horizontal sections: a deep blue upper field and a vibrant yellow lower field, framed by a thin gold-toned border and a blue outer edge. On the left side, the sign displays a graphic depiction of a gold-tone pocket watch encased within a translucent block of ice, a hallmark of the brand's early 20th-century marketing meant to illustrate the timepiece's durability. The face of the watch includes the name SOUTH BEND. Below this illustration, white printed text reads TRADE MARK REG. U. S. PAT. OFFICE. The right side of the sign features heavily embossed lettering. The top blue section contains the words SOUTH BEND WATCHES in white serif characters with yellow drop shadowing, followed by SOLD BY in smaller white block letters. The bottom yellow section is customized for a specific retailer with black block lettering that reads BYRON FINLEY VICKSBURG, MICH. The lower right edge of the sign features a small printed lithographer's mark reading PASSAIC METAL WARE CO. LITHO., PASSAIC, N.J. The sign is constructed from stamped tin and includes pre-drilled mounting holes at each corner and the center of the long edges. The reverse side has a solid dark green finish.