Bidspirit auction | Longines Wittnauer Advertising Sign

Longines Wittnauer Advertising Sign - A point-of-sale advertising display sign for Longines-Wittnauer watches. The sign is constructed of molded translucent gold-toned plastic, possibly Lucite or acetate, featuring three-dimensional relief lettering and decorative elements. The shield-shaped display is bordered by an ornate rococo-style scrolled frame. The center of the sign features text in raised relief. The top displays the words Authorized Agency in a stylized script. The center features the brand names LONGINES and WITTNAUER in bold, serif capital letters. Below these is the word Watches in script. Along the bottom edge, the sign features five embossed medallions representing various international exhibition awards. The reverse of the sign is hollow and vacuum-formed. A small metal hanging chain is attached to the top by two wire loops. A white adhesive label on the reverse reads Longines Wittnauer authorized Agency watch advertising 14 by 16 Ca 1940-50s. 14 inches x 16 inches.