Bidspirit auction | LeCoultre Mid-C. Fabric Display Sign

LeCoultre Mid-C. Fabric Display Sign - Height: 13. Width: 10. A LeCoultre promotional store display sign featuring a Record of Achievement listing various horological milestones. The sign is constructed of a printed cream-colored silk or satin fabric stretched over a rigid fiberboard backing. The central text features the LeCoultre brand name in script above the phrase ESTABLISHED 1833 and RECORD OF ACHIEVEMENT. The display lists several specific models and accolades including the FUTUREMATIC, AUTOMATIC, WRIST-ALARM, BACK-WIND WATCH, and CALENDAR-MOONPHASE, alongside claims for the smallest, most complicated, and thinnest watches in the world. The bottom of the list features the ATMOS THE PERPETUAL MOTION CLOCK. The display is framed by gold-toned printed decorative swags and laurel branches. The top edge is fitted with a gold-colored twisted metallic hanging cord anchored by two decorative knot-style finials. The reverse is finished with textured green paper and includes a central fold-out easel stand for countertop use. A small silver adhesive label on the reverse reads Display by STYLECRAFT 341 39th Street Brooklyn, N.Y. 5 inches 5 inches.