Bidspirit auction | Pepsodent & Snuff Advertising


Pepsodent & Snuff Advertising - This lot features two pieces of early 20th-century American paper advertising ephemera characterized by the stereotypical imagery and phonetic dialect common to the era. The first item is a die-cut cardboard display featuring a caricature of the character Andrew ”Andy” Hogg Brown from the radio program Amos 'n' Andy. The figure is depicted wearing a grey suit, hat, and orange tie, smoking a cigar while writing on a notepad. The text on the sign reads Sho-Sho - Check an' DOUBLE CHECK, referencing a popular catchphrase from the show. The notepad is printed with the brand name Pepsodent and marked with two red Xs. The second item is a promotional booklet for W.E. Garrett & Sons Snuff, designed with a die-cut cover shaped like a snuff container. The front cover is printed with W.E. GARRETT & SONS, No. 224 South Front Street. PHILADELPHIA, Made By AMERICAN SNUFF CO. Successor Factory No. 23, Dist., Tenn., and SWEET MILD SNUFF. A lower inscription notes Trade Mark Registered in United States Patent Office Oct. 25, 1870. The interior pages contain advertising copy stating There is no purer form of tobacco alongside various jokes and anecdotes written in exaggerated phonetic dialect. The booklet features a stapled binding and is printed on toned paper. Amos 'n' Andy display: 7 1/2 inches wide by 8 1/2 inches high Garrett Snuff booklet: 2 7/8 inches wide by 5 1/4 inches high.